The video released through Al Hayat is almost a copy of the earlier release “Kill them. where ever you find them” from February 2016. The most substantial difference is the addition of English subtitles. The video shows the media cycling that Daesh use in which they will build on events that have been attributed to them. Daesh are an “after the event cheer squad” and now only seek to indoctrinate through cell phones and Telegram chats. And in that model are inherent weaknesses, however the success and failure ratio does not need to be more than a tenth of one percent of a population to achieve the end game.